Prince Royce

The singer unveiled his new song

Prince Royce is back and it his sound is once again on all radio stations in Latin America. The singer jumped to fame years ago with his bachata hit “Darte Un Beso”. Then turned to a more pop style and today he returns with his anticipated and catchy new single “El Clavo”, which is accompanied by a powerful and daring music video.

The single and the video are now available on all digital platforms. 
“I love inventing and having fun with music, giving it different twists and offering different things to my fans and the general public,” Royce said, adding: “That is precisely what I am doing now. ‘El Clavo’ has a different theme; a sexy and funny song with which I know many people will identify with. ”

The videoclip was directed by Carlos Pérez from Elastic People and presents a powerful and provocative performance expressed by a woman who dares to free herself from the years of abuse exercised by her partner.

The director said that he wanted to produce a montage of images that were artistic, progressive and memorable and that supported the story of the song without the use of the literal interpretation of his lyrics, composed by Royce himself along with Edgar Barrera, Camilo Echeverry and Luigi Castle.

We leave you with “El Clavo” for your listening pleasure.