Just when you thought you’ve seen everything: Dior has released the world’s first “squeezable” mascara that promises to give you thicker, longer lashes.
I know; WTF is squeezable mascara? Hold on to your butts; you’re about to find out.
This is Diorshow Pump’N’Volume mascara, which promises XXL lashes.
It’s available right now ($30, Dior) — and promises that THIS is the mascara that will change the game.
Per the press release, “By pumping the soft tube, you generously coat the brush and soften the creamy, rich mascara formula inside for a perfect, fresh application, every time. The special bounce-effect brush features ultra-supple bristles that load lashes in a single sweep, creating daring, pumped-up volume without clumping.”
The instructions sound a little more elaborate than your average mascara.
“To apply, remember Pump, then Volume. First, Pump: squeeze the tube 2-3 times to soften and warm the mascara, and to fully load the brush. Next, Volume: apply the mascara by zigzagging the brush over the lashes, making sure to cover them from root to tip.”
The press images certainly look pretty convincing. That’s some good eyelash action on Bella!
But early YouTube reviews are not quite as unanimous.
Rest of article at http://www.revelist.com/beauty-news-/dior-squeezable-mascara/7708
By: Alle Connell